Donning the hat of 1989: A lightsaber is no match for a good whip at your side, kid.
Talkative robot Rex had already flown thousands of Star Tours passengers through space by 1989, yet the entertainment industry, including Lucasfilm itself, observed other matters with much greater interest.
Continue reading “Dark Times 4 – 1989”
It had already been five years since ROTJ and still not a single light saber on a new movie poster. Yet underneath the frustration, a potent potion was brewing…
Howard Roffman, head of Lucasfilm Licensing, once pointed out how all franchises would evolve in specific cycles, with the original consumer generation eventually growing out of a particular craze and the franchise concerned slowly fading away. Therefore, he argued, Lucasfilm would never push a particular item onto the market out of context, for otherwise they might waste a perfectly good product.
Continue reading “Dark Times 3 – 1988”