{"id":1,"date":"2012-03-24T11:30:07","date_gmt":"2012-03-24T11:30:07","guid":{"rendered":"\/\/www.obiwandi.at\/?p=1"},"modified":"2012-12-12T11:40:00","modified_gmt":"2012-12-12T11:40:00","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/www.obiwandi.at\/?p=1","title":{"rendered":"Dark Times 1 – 1986"},"content":{"rendered":"

Although thoroughly unthinkable today, there was a time when Star Wars was practically non-existent. Here is a look at how smart and patient marketing decisions reinvigorated a dormant franchise from the 1980ies to today.<\/strong><\/p>\n

It was in the summer of 1986 that I chanced upon the most precious item on earth I could have thought of. Its arms long and disproportionate, the fangs frighteningly conspicuous, a grin extended to freakish dimensions and a few shrink heads attached to a wooden staff, there indeed could not have been anything more beautiful on planet earth.<\/p>\n

<\/p>\n

\"Amanaman<\/a>
“When bought am I, no more collecting you require” – The grisly, long-armed Amanaman, an obscure bounty hunter glimpsed for merely a few seconds in Return of the Jedi at Jabba’s palace, gloriously concludes a life-long quest to complete the collection of Kenner’s original Star Wars action figure range (1978-1985).<\/figcaption><\/figure>\n

I quickly produced the necessary bills and coins, grabbed the bag and rushed towards the exit, only to be called back for I had paid too much by a wide margin.<\/p>\n

Happily, though visibly startled, I proceeded with some of my spent wealth restored to the bus stop. My grip on this peculiar plastic bag was as strong as humanly possible: I was in the possession of a most priced treasure.<\/p>\n

At home I quickly removed the bag to inspect the valuable merchandise contained therein: a cardboard with a bulb of plastic bearing a most hideous creature, the Star Wars Tri-Logo effectively printed at the top of the card, which featured a lavish still from the third film in the original trilogy. This was Amanaman<\/em>, a sight to behold – and a dreaded bounty hounter.<\/p>\n

As I placed the figure on my shelf I felt enormously happy. I had successfully completed my collection of Star Wars figures.<\/p>\n

Yet happiness was smartly made quick work of by utter frustration. It was 1986 and the only thing that meant the world to me was a little known and seen creature from a film whose popularity – though undeniable – had had to give way to succeeding box office bonanzas.<\/p>\n

No longer was it up to Han Solo to patrol the school yard when He-Man, Zoids, Deloreans and crocodile hunters had taken over. By all accounts, Star Wars seemed perennially locked in the annals of motion picture history to gather dust…<\/p>\n","protected":false},"excerpt":{"rendered":"

Although thoroughly unthinkable today, there was a time when Star Wars was practically non-existent. Here is a look at how smart and patient marketing decisions reinvigorated a dormant franchise from the 1980ies to today. It was in the summer of 1986 that I chanced upon the most precious item on earth I could have thought … <\/p>\n

Continue reading “Dark Times 1 – 1986”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-dark-times-lessons-in-franchise-management"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3uJBA-1","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.obiwandi.at\/index.php?rest_route=\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.obiwandi.at\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.obiwandi.at\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.obiwandi.at\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.obiwandi.at\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1"}],"version-history":[{"count":6,"href":"https:\/\/www.obiwandi.at\/index.php?rest_route=\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":333,"href":"https:\/\/www.obiwandi.at\/index.php?rest_route=\/wp\/v2\/posts\/1\/revisions\/333"}],"wp:attachment":[{"href":"https:\/\/www.obiwandi.at\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.obiwandi.at\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.obiwandi.at\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}