Dark Times 10 – 1995 – Part 1

Tom Hanks was having a problem on the far side of the moon, Mel was brave at heart and people threw their DOS right out their Windows, while Vader was at last busy polishing his helmet…

When Star Wars opened in 1977 on only a handful of screens, the merchandise frenzy typical in this time and age of potential blockbusters did not exist. When the film became a sleeper hit and unbelievably never stopped drawing crowds, many millions were lost in sales as retailers had nothing to placate the public’s insatiable hunger with. Kenner famously reacted at the 11th hour with the legendary Early Bird Package and thus launched a multi-billion dollar segment almost single handedly: the motion picture tie-in.
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