Dark Times 3 – 1988

It had already been five years since ROTJ and still not a single light saber on a new movie poster. Yet underneath the frustration, a potent potion was brewing…

Howard Roffman, head of Lucasfilm Licensing, once pointed out how all franchises would evolve in specific cycles, with the original consumer generation eventually growing out of a particular craze and the franchise concerned slowly fading away. Therefore, he argued, Lucasfilm would never push a particular item onto the market out of context, for otherwise they might waste a perfectly good product.
Continue reading “Dark Times 3 – 1988”